“I felt that it was a huge honor, because I’m also the only Asian included in this group of new Barbies,” Cruz told NextShark. Audrey Sue Cruz, a Filipino American internal medicine physician from Las Vegas, as one of its “medical role model” dolls. In August last year, the toy company honored Dr. The Lunar New Year Barbie doll, a project facilitated by the Asian Couture Federation, will be available for purchase at $75 beginning on Jan. Mattel Unveils Barbie Lunar New Year Doll Designed By Guo Pei C2022 Mattel Guo Pei, one of China’s most renowned couturiers, has partnered with Barbie to design the dress and accessories for the second Barbie Lunar New Year doll in the series, facilitated by Asian Couture Federation. Created by Senior Packaging Designer Laydiana Chiv, the doll’s packaging has an “extruded window that stands out from the doll box” and “golden accent foil.” The box that the doll comes in also matches the elegance of its traditional Chinese dress. The doll is also a follow-up to Mattel's previous Lunar New Year doll Signature release, which featured a peony-print cheongsam. The traditional attire consists of two pieces: a brocade jacket and a long skirt.
Guo played a very active role in designing the new doll and picking its special features, from its hair accessories and shoes down to the Mari sculpt for its face, Mattel Senior Product Designer Joyce Chen said.Īlthough the exact name of the dress was not stated, it appears that Guo based its design on the qun kwa, a traditional Chinese wedding dress that often features intricate motifs incorporating dragons and phoenixes. “ For many Asian communities around the world, Lunar New Year festivities bring an occasion to honor one’s heritage and wish for good fortune in the year to come,” Mattel wrote on its official Barbie Instagram page. A post shared by Barbie designs represent femininity, grace and the “passage of time and the cycle of life and renewal.”
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